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Search Engine Optimization

Search Engine OPtimization

ON-Page & OFF -Page Techniques

on-page& off-page techniques

 

What is SEO?

 

Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Search engines optimize their results by using a variety of techniques. These include indexing, ranking, and penalizing sites that are deemed to be not as relevant as other sites for particular search terms.

The SEO process should be carried out with the goal of improving the ranking of these pages on the search engine result pages (SERPs) so that they are more likely to be seen by those conducting searches for information related to your business or organization.

This optimization is basically classified into two types

  • ON- Page Optimization
  • Off-Page Optimization

 

What is ON-Page & OFF- Page Optimization?

On-page optimization: This refers to optimizing your site so that it will be found more easily by search engines on the web to help you rank higher, such as content, page titles, internal linking, meta tags & descriptions.

OFF-Page Optimization: off -page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as directory submission, social bookmarking, article submission, forum & blog marketing.

 

What are the ON-Page & Off-Page Techniques?

  1. Content: A unique and appealing content is one the important parameter of on-page SEO A very good content will help your website rankings in Major Search Engine and also the clickthrough rate.
  2. Quality Content:

    Quality content is an important factor that can increase the number of visitors to a website. However, it is not easy to get quality content for a website.

    In this paper, we will discuss about how AI writing assistants can help in generating high-quality content for a site. We will also look at the use cases of AI writing assistants in different industries – digital agencies and companies. For using A1 writing assistants we have tool that is https://rytr.me/

  3. Title Tags: Major search engines take the title and display it in the search engine result pages. Google typically displays the first 55 to 65 characters. syntax: <title>——</title>
  4. Use SEO Friendly URL
  5. Headers & Sub Headers: Make sure you write keyword rich headings in the order of priority in H1,H2, H3,H4 title tags. They are used by many crawlers to differentiate important content.
  6. Internal Links: Placing links to your other website pages, is a great way of improving your site and used properly , internal links can be a useful weapon in your SEO.
  7. keyword Density:

    Keyword density is the number of times a specific word appears on a web page. The more often it appears, the higher the keyword density.

  8. Responsive Mobile friendly sites
  9. Use Social Sharing Buttons: Social Shares on sites like Facebook, Twitter, Instagram may give you an indirect rankings
  10. Use LSI(latent semantic keywords): Use long tail keywords in your content.
  11. Image Optimization or Alt Tags: Each and every image uploaded in website should include your target keywords.
  12. Meta tags: Give Meta Description & Meta Keywords for your websites with your keywords included.

OFF-PAGE Techniques

1.Directory Submission: Directory Submission is constantly working to build quality back links.

2. Article Submission: Submit your articles in a high PR article submission directory.

3. Social Media Engagement: A major OFF-Page SEO Technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.

4. Social Bookmarking Sites: Social bookmarking sites are one of the best platforms to promote your website.

5. Forum Submission: Participate in search forums which are related to your website and business and make a connection with that community. Make use of “Do- Follow” forums.

6. Video Submission : If you want to make your videos popular , head to popular video submission sites. Give a proper title , description, tags and reference links.

7. Image Submission: Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. 

8. Document Sharing: Creative attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

Frequently asked questions in SEO

 

What is the difference between SEO and SEM

SEO is the process of increasing a websites presence on particular search engine results pages via unpaid online advertising. By raising the websites ranking on search engine results pages, it is used to attract visitors to the site.

SEM is the process of increasing a websites visibility in search engine results pages by using paid adverts. It comprises pay -per-click advertising, social networking, contextual advertising and soon